Meme Marketing Platform

When we wrote about our vision, mission and way forward, we said we wanted to become a Meme Marketing Platform. But no such thing exists today and the opportunity responsibility of creating such a category falls upon us.

In this post, I will outline the need for a meme marketing platform and how we see ourselves becoming one.

Meme marketing has gained popularity…

Meme marketing has become increasingly popular in recent years due to its ability to captivate audiences and drive engagement. Memes are often humorous or relatable which gives them an edge over traditional marketing tactics. Memes can be used to tap into popular culture, start conversations, and create a shared experience between brands and their target audience.

…but meme creation is still painful

But creating a meme today is a multi step and a multi tool process.

Starting with finding the right template to editing it to collaborating on it and publishing it is honestly a pain. Why? Because none of them approach memes from a marketing angle, so no one’s really solved for this.

A meme creator’s workflow

Create

In the creation stage, a meme creator is sourcing meme templates from various places like Twitter or Reddit. Sometimes, they create their own templates by directly taking a meme-able screenshot from the source material. Once a template is sourced, the meme creator then attempts to write an appropriate caption to create a meme based on whatever story they want to communicate.

Today, this process is entirely manual. While there are tools like ImgFlip which lets you discover meme templates, you’re most likely stuck with popular or trending templates. Unless you know exactly which template you’re looking for, they’re not very helpful.

Edit

Once the meme is created, it’s most likely not directly usable. A meme creator spends time (mostly on tools like Canva or Kapwing) to appropriate the meme to their target destination (Twitter, Instagram, Presentation). While the editing work itself is straightforward, it’s not enjoyable work as no one enjoys picking the right font or color and resizing the image to fit the target aspect ration

Collaboration

Now, this step might might sound like a misfit but I’ll tell you why this is important. If you’re creating a meme to promote a business, then you cannot just create and publish. It needs to go through at least one level of approval before the meme gets published.

Today, this happens offline over Slack or comments on Google Docs. If there are edits, the meme creator then repeats the entire workflow to recreate the meme from scratch.

Distribution

Once the final meme is ready for approval, the meme creator then distributes it on various platforms. While social media is a core use case for meme marketing, there are other underrated use cases like paid ad campaigns, blog post creatives, presentations and outbound emails.

A meme creator usually exports the meme and manually plugs it into their marketing workflow, like any other image.

What is a meme marketing platform?

The boring definition would go something like this - “A meme marketing platform is an all in one tool where meme creators can create, edit, collaborate on and distribute memes”

In a nutshell, a meme marketing platform exists to ensure that a meme creator does not need to use any other tool for their purpose.

How does it help?

It helps because a meme creator does not have to jump between multiple tools to execute their workflow. A meme marketing platform will give them everything they need right within a single tool

Marketers can also leverage meme APIs to build specific campaigns